Quiet News Day Episode 99

5 Oct

Hello and welcome to Quiet News Day Episode 99 – one away from the century milestone.

This week your hosts Scott Douglas and Peter Laing delve in to a whole range of journalism, PR and social media topics. Kicking off the show is a discussion about the Daily Mail’s mistake at the end of the Amanda Knox appeal. The pair also discuss the latest release from Apple and the new Kindle among other exciting topics.

As ever links to everything discussed in this week’s podcast can be found in the show notes below.








CC Chapman’s Three Ragu Posts




Could CC Chapman’s response be considered bullying?









6 Responses to “Quiet News Day Episode 99”

  1. Gini Dietrich October 7, 2011 at 4:02 pm #

    Thanks for the mention of both Spin Sucks and Inside PR! I’m a new fan…LOVE your accents. Us silly Americans will do anything for a British accent.:)

    I especially appreciate the commentary about people becoming abusive. One of my personal mantras is to attack the idea, not the person, which you can control in the post itself, but isn’t always easy to control in the comments.

    When we accepted the guest post from Mike, we provided feedback that it needed to give marketing lessons, which we thought he did well.

    Unfortunately I think both parties are wrong. Ragu didn’t do a great job with using Twitter for this campaign. And some of the high-profile bloggers just won’t let this go.

    What’s the balance?

    • scottdouglas October 7, 2011 at 4:41 pm #

      Thanks so much for the comment Gini,
      As a long time follower of your blog and Inside PR, I really appreciate you taking the time (indeed, since I’ve even heard you on the Beancast, I suspect I qualify as a fanboy!).
      Personally, I was a bit surprised at how vociferous CC was with the whole Ragu thing – he’s normally so positive, upbeat and easy going.
      I’m not sure that his response in this case was quite as measured and appropriate as it could have been.
      As a result, I thought it was actually pretty brave of Mike to take an alternate view on the Spin Sucks blog.
      Just last night I was presenting to an audience of Scottish PR professionals about Twitter-related snafus – and included the Ragu case.
      I think the Scottish audience were pretty taken aback by the extent of the online response in relation to the ‘offence’.
      Online kerfuffles – don’t you just love them?
      Best for now,

      • Michael Schechter October 7, 2011 at 5:19 pm #

        Thanks for picking this up and I agree with Gini, she really will do anything for an accent.

        I’m sure what I said was not appreciated by all (and I agree with a lot of what you two added) but I think it’s important that we police everyone, not just the brands. It’s a pretty new and confusing time and some tough conversations and big mistakes are going to happen along the way. That said, it’s not going to be a healthy space for long if brands are essentially punching bags in wait.

        Love me a good kerfuffle and a good excuse to use the actual word itself… the shame of them is that they end up turning learning opportunities into three ring circuses (and yes, I say that will full hypocritical knowledge that I jumped into the act).

        Nice to discover the podcast and I really did enjoy the perspective.

      • scottdouglas October 7, 2011 at 5:37 pm #

        Hi Michael,
        Here in the UK (outside of London at least) we’re a wee bit behind the US in terms of the numbers of companies and brands involved in social media.
        As you’ll know only too well, one of the biggest objections is that businesses don’t want to open themselves up to a torrent of criticism.
        I agree with you that this kind of case – where a brand gets vilified – is certain to slow down many from embracing the new tools.
        I’m no defender of brands, but I did feel the punishment was a tad excessive for the crime, in this case – and found your blog one of the few places to say so.
        On the usage of ‘kerfuffle’ , I rather suspect that Shel Holtz and Neville Hobson will pretty soon by copyrighting the term for the For Immediate Release podcast!
        Thanks a lot for swinging by and sharing your comment,

      • Michael Schechter October 7, 2011 at 5:49 pm #

        Use is getting fairly close to ubiquitous, but using it well is still very, very rare. I’m a brand guy and I’m no defender of them. I just think that no matter how large the company it is unrealistic today (and that may very well change in the next few years) to expect that they are up to the same level of savvy as some of the guys killing it in social. They marketed in a completely different way for a long time and it will take a while to change. This happened fast, we just need to be cognizant of that… I know Shel owns it, but I still hear the words in Joe Jaffe’s voice:) Cheers!

      • scottdouglas October 14, 2011 at 11:48 am #

        I agree, Michael. We’re a long way from brands being predominantly adept in the new channels.
        In fact, there are plenty who still can’t do a decent job in the older/traditional ways.
        However, social is the shiny thing, so failure there gets an awful lot more heat than poor execution in PR or advertising.
        Also know exactly what you mean about ‘kerfuffle’ in Jaffes unmistakable South African tones!

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